WAGCOL INTRODUCES THE FIRST CAN COCKTAILS IN GHANA
WEST AFRICA AND GULF COMPANY LIMITED INTRODUCES THE FIRST CAN COCKTAILS IN GHANA
West Africa and Gulf Company Ltd also known as WAGCOL, is the main distributor of Don Simon products in Ghana and manufactures of high quality beverages in the market, Such as Holy Communion wine, Santa cola, Castillo wine, Bikila Bitters, and now Shaka mixer.
Shaka mixer simply put is a ready to drink alcoholic cocktail in a can that comes in 3 flavours which are the Mojito (alc 5.9%), Gin strawberry (alc 5.9%) & the Energy Vodka (alc 18%). The refreshing mixers are intended to be consumed directly, taking as shots or mixed with fruit juices according to the company. The packaging is convenient, single-serve cans intended for outdoor and on-the-go occasions.
“We are very excited to introduce Shaka mixer to consumers,” said Weetsa Adinku, marketing manager for WAGCOL. “We are continuing to see that consumers enjoy drinking flavored liqueurs as a way to discover new taste sensations that elevate their social experiences and fuel their fun. Shaka mixer is a distinct and delicious solution to help them do just that.”
To drive awareness of shaka mixer, the brand will implement digital media, public relations activations and the brand’s popular social-media platforms (@Shaka_Mixer on Instagram) to reach and influence its already engaged fan base. Additionally, point-of-sale materials along with in-store sampling in key markets will drive trial and awareness of Shaka mixer among new consumers at select retail outlets throughout the country.